7 things you might be getting wrong about brand naming
Brand naming is an important part of any company. The name will be the first thing that customers see, and it will help them decide if they want to purchase your product or not. There are many things you might be getting wrong when it comes to naming your company, but these seven are among the most common pitfalls.
Know how the Chevy Nova didn’t sell in Mexico because no va means doesn’t go in Spanish?
#1. That never happened. Here are six other things you might be getting wrong about brand naming…
#2. Owning an exact dot-com domain (like nova.com) does not give you any legal rights to a brand name.
#3. Companies protect brand names as trademarks, not copyrights.
#4. Brands can have identical, trademarked names. They usually sell different goods or services in different trademark classes.
#5. Names like “IBM” are not acronyms. Technically, they’re initialisms. (Acronyms are pronounced as words, like “NASA.”)
#6. Getting people to use your brand name as a verb (e.g., “Google it”) is not necessarily a good thing. It can contribute to genericide—you could lose your trademark rights.
#7. Naming contests often don’t work. Naming requires structure and clear direction. And one experienced namer can easily generate hundreds of ideas.
Conclusion:
Brand naming is a complex and difficult task. It takes creativity and careful consideration to create a brand name that will resonate with your audience and help you make an impact in the marketplace. The process of brand naming is not something that should be taken lightly.
To get started, it’s important to understand what branding is all about. Branding can be defined as the process of designing a name, symbol or slogan that identifies a product or company from its competitors. Brand names are important because they can have a significant impact on sales, marketing efforts and customer loyalty.
The conclusion is that naming isn’t just about coming up with a cool word or phrase; it’s also about communicating what you do or sell in an original way but also being easy to pronounce and remember.
Source: @thechrisdo
